While Pebble Beach has corporate branding, Legend is a pure enthusiast event:
Karl on Cars - Legend of the Motorcycle: Pebble Beach without Posers:
"This past weekend the show held its 3rd annual event, and I attended for the first time. Much like (I imagine) the third Pebble Beach Concours or Monterey Historics felt, this show has a purity that separates the posers from the players. While the occasional over-coiffed attendee made an apperance, the bulk of the assembled masses, whether showing a motorcycle or enjoying the motorcycle show, was clearly a true two-wheeled enthusiast."