Phishing

The New York Times > Technology > Link by Link: You've Been Scammed Again? Maybe the Problem Isn't Your Computer:

"'I don't think many users of the Internet realize that there are virtually no rules and even fewer enforcers of rules in cyberspace,' Mr. Carroll said.

Alas, we appear to be no better equipped in the real world. In a survey conducted alongside the Infosecurity Europe trade show earlier this year, more than 90 percent of roughly 200 people approached on the street were duped into giving away enough information to steal their identities - all for the chance at winning some theater tickets.

That's worse than last year's experiment, when only 70 percent of those approached were willing to give up their computer passwords - this time in return for chocolate.

No phishing required."