"History is a wonderful thing, if only it was true"

Friday, June 03, 2005

Defense Tech: Spray Me, Pay Me

Defense Tech: Spray Me, Pay Me

Oxytocin and effect of increasing "Trust"

How about for ads in glossies ?
Sorta like the scratch ads for cologne

Researchers had some volunteers inhale oxytocin [also known as the "hormone of love" or "cuddle chemical" -- ed.] and then examined how they and those who inhaled a placebo invested money in a mock transaction.

The transaction involved taking a risk: handing over money to a "banker" who had the option of returning the investment with a profit or withholding principal and profit, leaving the investor with nothing. The experiment was a measure of the trust that the investors had in the bankers.

Volunteers who inhaled oxytocin were more likely to trust the banker with money and risk larger sums, the researchers said in an article published yesterday in the journal Nature.

The scientists said they made sure the chemical was not merely enhancing risk-taking behavior by substituting bankers with computers. Without the interaction with a human, the hormone had no effect.

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