The NY Times wants fewer links - megnut.com
Whoops on the Times part
Coincidence that stock is hitting 52 week low ?
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Meg :
As Jill Walker writes in her paper, Links and Power: The Political Economy of Linking on the Web, "Links have become the currency of the Web. With this economic value they also have power, affecting accessibility and knowledge on the Web."
Enabling more links to the New York Times would:
* increase the visibility of the Times brand
* help content reach a larger segment of readers
* increase traffic to the site
Clearly, increased traffic would drive increased revenue in the form of online advertising. And in the long term, I believe it would generate more income than charging US$49.95 for an annual subscription. Perhaps US$49.95 is, as Martin Nisenholtz (senior vice president of digital operations for the Times) says, a "terrific price point" for what they're offering -- if you happen to live in the US or western Europe. But it truly is a world wide web, with English as its de facto language.
As media brands increasingly become more global, it's hard to fathom why the Times wouldn't do everything in its power to ensure it's the world wide web's news leader. By charging for its online content, the Times reduces its number of linkable sources, and thus its reach in the online world. It's their first step towards ensuring they will play a smaller role in it going forward.
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Chart from Yahoo :
One year Chart
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