Hype

He all but admits that he's all about BS and Hype
I just wonder if he really does drink his own kool-aid

Trump on Trump: Testimony Offers Glimpse of How He Values His Empire - WSJ.com:

"'My net worth fluctuates, and it goes up and down with markets and with attitudes and with feelings, even my own feeling,' he told lawyers in the December 2007 deposition."

and

"Mr. Trump was asked whether he has ever exaggerated in statements about his properties. "I think everybody does," he said in the deposition. "Who wouldn't?"

A follow-up question: Does that mean he inflates the value of his properties in general, nonfinancial public statements? "Not beyond reason," he said in the testimony.

The deposition reveals he told his bankers and New Jersey casino authorities in 2004 and 2005 that he was worth approximately $3.6 billion. In 2005, Deutsche Bank evaluated his net worth as part of underwriting a $640 million construction loan it made to Mr. Trump's Chicago condo and hotel project. The bank said his worth was $788 million, according to information presented by the author's lawyers present during Mr. Trump's deposition."