"History is a wonderful thing, if only it was true"
-Tolstoy

Tuesday, March 28, 2006

Mash-urp

So we start with ...
Windows Is So Slow, but Why? - New York Times

Vista ... as in something on the horizon, which you may never see, or ... maybe a Mirage?

"As Windows has grown, the technical challenge has become increasingly daunting. Several thousand engineers have labored to build and test Windows Vista, a sprawling, complex software construction project with 50 million lines of code, or more than 40 percent larger than Windows XP.

"Windows is now so big and onerous because of the size of its code base, the size of its ecosystem and its insistence on compatibility with the legacy hardware and software, that it just slows everything down," observed David B. Yoffie, a professor at the Harvard Business School. "That's why a company like Apple has such an easier time of innovation."

Microsoft certainly understands the problem, the need to change and the potential long-term threat to its business from rivals like Apple, the free Linux operating system, and from companies like Google that distribute software as a service over the Internet."

So we get :
Steve Ballmer interviewed in Forbes
"What is up with those goofy dinosaur ads you guys run? Do you like them?

What we’re trying to say is the new stuff is better than the old stuff. And these dinosaur ads, they do the job. I told our ad people, I’m going to start suspending my personal bias about what looks good and looks bad, as long as they can show me research data that supports this stuff."

Oh what a mash-urp



Note that while I've been "exposed" to these ads through many magazines, I had no clue as to who/what they were promoting ... now THAT's bad!

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