Seth Godin - Liar's Blog - All (successful) politicians are liars:
Really couldn't put it any better myself !
"[When marketers talk about politics (and when politicians talk about marketing) it almost always ends up as a degraded conversation because people get emotional over their points of view. That's not what I'm talking about here. What I'm talking about is the consistent bungling of the Democratic Party as they fail to tell stories that people want to hear.]
John Kerry lost to an unpopular incumbent seeking reelection for just one reason: he insisted on focusing on facts, on issues, on position papers and on nuance. He acted like an intellectual bully, refusing to worry about the story he told. George W. Bush, on the other hand, was absolutely masterful in the way he told a story that a portion of the electorate wanted to hear.
It may be, that like me, you wish that all issues were decided on facts and reliable data. They never are. We're people, not machines, and we believe stories, not facts.