"History is a wonderful thing, if only it was true"

Friday, April 15, 2005

Prius resale prices

There was a piece on CNN this AM about sky high resale prices on Prius's
As much as $10K over purchase.

I thought it was totally crazy.
No way it makes any economic sense, it would take forever to recover the price in gas savings.

Then it hit me.
Managed market, marketing hype.
Are dealers buying 1st generation Prius's then reselling with big mark-up?
Hyping the market, feeding news stories to the press?

Recalls the old Harley Davidson plan of controling production, creating image of scarcity, getting PR out of how hard it was to get one.

Wonder if the same thing is happening here?

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