Personally, I can't wait till all of those annoying ads go away.
Ditech, Capital One, Quicken ...
Hey kids, there ain't no free lunch
Well, unless you're a politician I guess
As Woes Grow, Mortgage Ads Keep Up Pitch - NYTimes:
"Wall Street may have soured on the mortgage business. But on television, radio and the Internet, the industry is as ebullient as ever.
For example, Quicken Loans, no longer affiliated with the makers of Quicken software but the nation’s 25th-biggest lender, continues to run its signature spot on radio stations. “This is a rate alert,” the advertisement starts off, sounding much like a newscast. “Slower economic growth has caused the Fed to keep interest rates flat, and the market has responded with some of the lowest mortgage rates in years.”
As more homeowners fall behind on mortgage payments and investors abandon the industry in droves, mortgage companies are facing greater scrutiny over their lending practices and disclosures to borrowers."
Online too Looney Dunes: What's in who's wallet
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