Does the same sort of thinking apply to politics?
George F. Will: Is America Becoming a One-Party Country? - Newsweek :
An Analysis of Roveology
There are not just two Americas—the Red and Blue states.
There are countless constituencies to be courted with niche marketing.
"...from what Tom Hamburger and Peter Wallsten of the Los Angeles Times call history's "most sophisticated presidential campaign," are recounted in their new book, "One Party Country," which argues that Democrats face "tremendous odds" in their quest to avoid "marginalization." Their book represents a burgeoning literary genre—studies of Roveology, which is the art of using what Republicans embrace, marketing information and what they theoretically are wary of, federal power, to elect more Republicans.
Bush's campaign had a database called Voter Vault for microtargeting ostensibly nonpolitical constituencies. Did you know that bourbon drinkers are disproportionately Republican and gin drinkers disproportionately Democratic? Karl Rove knows."
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