"History is a wonderful thing, if only it was true"
-Tolstoy

Sunday, April 16, 2006

Maybe it wasn't such a great idea after all

Prior posts

From
Tom goes over the top

to
Off the wall piece about "Going Green"

and

More on Hybrid Hype

Now this
Honda could cut hybrid production:

"Slower sales of several gasoline-electric hybrid vehicles have forced Honda Motor Co. to consider cutting production.

With only Toyota Motor Corp. and Ford Motor Co. committed to a wide deployment of hybrid technology, a number of automakers at the New York International Auto Show sounded lukewarm about the prospects for future models.

Dick Colliver, executive vice president of Honda's U.S. sales arm, said the company was considering cutting production of its Accord hybrid sedan and had made no decision on building a new version of its two-seat Insight hybrid sedan. Sales of the Accord hybrid are down 51% through March compared with a year earlier.

"We've had to reevaluate our position with the vehicle," Colliver said."


And this ran in BusinessWeek last month (March 20th cover)
Are Hybrid Sales Running Out of Gas?

"High fuel prices created a buzz around the efficient vehicles.
But as consumers do the math, the cars are becoming a tougher sell<

Every car company hopes for hit models that are in high demand, and long windows of time in which it doesn't have to offer sales incentives. Hybrid cars and SUVs have been among that exclusive club. But auto makers investing in the vehicles are seeing some cracks in consumer demand as more people question hybrids' financial payback."

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