"As for the effect that Couric could have on the prime time schedules of CBS and NBC...that should be minimal too. My favorite shows are spread out across all the top networks and has nothing to do with which morning news show that I watch....or in the case of the nightly news, don't watch.
Do you honestly think that someone who's a 'Today' show fan who's never watched 'CSI' or 'Survivor' is now more likely to watch those shows because Katie Couric is heading to CBS? CBS already is doing a fine job in prime time. It's hard to imagine how Couric can improve what's already working.
Likewise, even though NBC has the best-rated morning show, a show that presumably is a good outlet to promote NBC's other shows throughout the remainder of the day, that hasn't prevented NBC from plunging into a prime time ratings abyss. Watching the 'Today' show doesn't mean you're then going to want to watch dreck like 'Joey.'
So why is there such hullabaloo about Katie's new job? The networks – and advertisers -- simply don't like the unknown. 'Would NBC prefer that Couric stay? I'm sure they would. Nobody wants to mess with success,' Magel said.
That may be true. But there's no reason why 'Today' can't continue to be a hit or to suggest that CBS will suddenly vault into the lead of the nightly news ratings."
OK ... lets go back to J.Fred Muggs
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