Doc Searls | Creative Commons
Speaker, blogger, writer, and former radio personality, Doc Searls is the Senior Editor of Linux Journal, co-founder of GeekPAC and the American Open Technology Consortium, and a leading blogger.
Widely recognized as an authority on technology and marketing, Doc is co-author of the #1 sales and marketing bestseller The Cluetrain Manifesto, which will be released under a Creative Commons Public Domain Dedication.
(note : good read on "net markets")
And there is Valentino Rossi, maybe the greatest motorcycle racer of all time:
Rossi site in Italian
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