"History is a wonderful thing, if only it was true"
-Tolstoy

Monday, August 01, 2005

Dead Doctor Diet Dead

Bloomberg.com: U.S.:
Disclosure : as Chair of Purity Foods I have followed the Atkins story. Purity Foods sells "complex carbohydrates" but was tarred with the entire low-carb brush. We still belive that complex carbs are healthy and superior.

"Atkins Files for Bankruptcy as Low-Carbohydrate Trend Fades

Aug. 1 (Bloomberg) -- Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded.

The company listed assets of $301 million and liabilities of $325 million in papers filed with the U.S. Bankruptcy Court in New York. Atkins owes UBS Securities LLC and other lenders roughly $301 million under a 2003 loan, according to the papers filed yesterday.

``The low-carb fad has gone,'' said Michael Steib, a consumer-goods analyst for Morgan Stanley in London. ``Dieting habits are very short-lived. It came very quickly and disappeared very quickly.''"

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