Elephants want to learn to dance ...

But I have my doubts.
Failure to recognize the flexible, dynamic, multi-faceted and multidimensional nature of the web. The ability to engender two way communication and many-to-many modes.

Seems to be attempts to fit the net into the broadcast mold.
Aggregation vs. addressing audiences.

The heyday of Big Media is past.

WSJ.com - Media Firms Dig Into War Chests For Latest Assault on the Internet:

"Driven by fear of losing advertisers and audience to the Internet, large media conglomerates are spending billions in a spate of acquisitions and aggressive Internet initiatives, and are likely to keep on spending."

and

"In an industry that measures success by the size of the audience it can deliver to advertisers, the online audiences are already large -- and still growing. The broadcast-TV audiences have been declining for a decade, box-office sales for movies this year are lagging behind previous annual takes, the once-torrid sales of DVDs are leveling off, and circulation is falling at many newspapers and magazines.

And, so far, most of the online audience has been captured by the big Internet players, not the big media companies. In August, Yahoo attracted 122 million unique visitors to its network of Web sites, according to comScore Media Metrix. Last year Yahoo's revenue was $3.6 billion, while Google's was $3.2 billion."