"History is a wonderful thing, if only it was true"

Sunday, January 16, 2011

Markets are conversations - cluetrain maifesto

How to drive a successful social media campaign | VentureBeat:
"The steps:

Focus: Hand pick small audiences that will have a positive emotional reaction to the campaign you’re pushing.

Grab attention: The more you remove barriers for the audience to help you, the better your chances. Breaking those down, in fact, is possibly more important than encouraging action on their behalf.

Engagement: Humans aren’t set up to understand logic. They’re set up to understand stories. Want to hook an audience? Talk to it, not at it."

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