While I suspect that the company indeed has some problems, likely on the systems/software side, the press has a history of sensationalizing supposed defects... at least back to the Audi 5000 "unintended acceleration" BS
The Real Scandal Behind the Toyota Recall - BusinessWeek
But the press is not responsible, all they need to do is sell ads/ad time.
Note that once upon a time, I watched 60 Min on CBS, until they ran the Audi story - and it was such obvious BS.
Try this experiment - best to do it in a dry parking lot, with no other cars around - in case you screw up.
Stand on the break pedal with your left foot, and try to accelerate with your right - bet you don't launch like a bat out of hell ... this was the situation that Audi was accused of.
Simple answer - drivers were confused as to what pedal they were pressing.