"History is a wonderful thing, if only it was true"
-Tolstoy

Friday, March 23, 2007

The Future (?) of Advertising/Marketing

Good quick commentary on "Pay per action"
The Doc Searls Weblog : Wednesday, March 21, 2007

with relevant links.

As for Doc ... Hugh has some comments here:
gapingvoid: "cartoons drawn on the back of business cards": edelman talk

Cluetrain is a "must read" (markets are conversations) but do I REALLY NEED a conversation with the supplier of toilet paper?
Unique products and services, but commodity items?

Still mulling this over, some products and maybe services are "commodity" by nature. Even some media ... I don't have to talk back to NYTimes, just dip into the info-stream over morning coffee.

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