Food Fads

The Way We Eat: Market Value

"When it comes to food, the principles of supply and demand do not always apply. Food is about the senses, and its value is determined by something less rational. Rarity may put a special gloss — and price — on some foods, but so will fashion and the perennial need for new flavors."

Such stuff as "Patagonian toothfish didn't seem toothsome until it became Chilean sea bass. And stocks of dogfish were nearly wiped out not once but twice, though only after the fish became known first as rock salmon and later as Cape shark."

Not quite "we are what we eat"