Brand Non-Sense

Car Racing Cologne?
Come on

Background: I'm a long term race fan.
Long term.
Worked at Michigan International Speedway just to see the races, cruise the pits, get close to the action. Ran my own race team and worked as "advisor" to others at Daytona (bikes by then ... much more interesting than cars.)

But I had the sense to take a shower (long hot shower, lots of soap) after a day at the track or evening in the shop.

Still like the aromas of Castrol "R" (caster bean oil), hot rubber, etc.
But there is a time and place.
Regardless of what this new "fragrance" is like, the associations are just not there.

What next ?
For gardeners ... "manure"

Brand Sense Partners:

"In a transaction initiated by Brand Sense Partners, Cosmetics giant Elizabeth Arden, Inc. has signed an exclusive license with International Speedway Corporation (ISC), owner of the Daytona International Speedway and the Daytona 500, to create and market a signature men’s cologne called “Daytona 500”."