"History is a wonderful thing, if only it was true"
-Tolstoy

Saturday, December 31, 2005

More on DataMining ... by Marketers

It's not just the Bush Admin that is watching you.
Likely, companys like Amazon are watching you much more closely than The NSA.

Good or bad ?
Depends on what you are looking for.
Bombs ... maybe bad.
Entertainment, products, services ? Maybe good.
The ablity of merchants to serve up what they think you will pay for can be good.
That said, I'll admit that, most times, I go to buy, not "shop" (as in browse).


If You Have Kinky Tastes - Forbes.com:

"If You Have Kinky Tastes You might find it creepy how much marketers know about you and what you buy. See Helen Coster's 'Consumer Spy'. Get ready for far more intrusiveness as your shopping migrates from printed catalogs to electronic ones. Now L.L. Bean is going to know not just what you bought but how long your eyes lingered on each image.

Jeff P. Bezos has made this kind of data mining into an art form. Go online to check out a particular massage showerhead and Amazon will suggest that you also consider a Nat King Cole CD, reruns of Moonlighting, and TurboTax. The connections are a bit obscure, perhaps. But this computer is very smart. If you are looking for John Wayne movies, it knows not to serve up a recommendation for Midnight Cowboy."

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