"History is a wonderful thing, if only it was true"

Saturday, June 18, 2011


Fascinating visit this week

Computer History Museum | At the Museum

and just finished reading

Bob Lutz's book 'Car Guys vs Bean Counters' (excerpt)

Columnists | Lutz says business theorists hurt auto industry more than UAW | The Detroit News

"...it is the management style of the big car makers that was the principle reason for the domestic industry's demise, led by theorists with impressive MBA degrees from the top universities who had massive IQs but no common sense, in Lutz's view.
"For the better part of my career, I have seen what these bright, analytical, dispassionate, data-driven geniuses have done to our country's industry and commerce. Through a relentless pursuit of 'winning strategies' and elaborate 'missions, values and goals' statements - which incidentally, consume vast amounts of non-value-added time - these modern MBA graduates reject the obvious as being 'simplistic' and believe that elaborate alternative scenario planning and 'test wells' will provide a better (if not logical) answer," he says.
'Throw the intellectuals out'
"(Successful entrepreneurs like Steve Jobs of Apple and Britain's Sir Richard Branson) have a blissful lack of awareness of the analytical science of business. Uninfected by the MBA virus, they simply strive to offer a better product, one that delights the customer. They control costs, of course. And they tolerate a necessary level of bureaucracy. It's essential. But the focus is on the product or service ... thus the customer. American business needs to throw the intellectuals out and get back to business!"

So is there a disconnect? 
Not really
In business, you need passion for the product and/or service.
But, the age of the computer allows fast, detailed collection and analysis of data, which can (and should) be used to sharpen focus, improve speed to market, communications and all in all make business better.

I would agree with Lutz that data and analysis should not run the business
Computers and systems are tools

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