"And as a businessperson, you can guarantee the long term success of your business by offing a product that promotes the kind of lasting success, lasting happiness, that you want for yourself. In seeking that, you sharpen your business choices. It happens naturally. As you start to have faith in the concept that what we give is what we get, you find that you start to move away from things that you don't like, that you don't want yourself, until even the things that produce marginal short-term happiness become marginal.
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