What P&G Knows About the Power of Design
Your products run for election every day, says Procter & Gamble CEO A.G. Lafley. And good design is critical to winning the campaign."
Whole issue on the power of design.
This piece is on P&G
Also see Virginia's examples and comments (Crest Pro-Health Rinse)
P&G's Design Initiative Comes to Mouthwash
"Here's how that resolve plays out in a new product. The bottle for Crest Pro-Health Rinse is so appealing that Steve and I almost bought some, even though we never use mouthwash. It looks especially good compared to the nearby Listerine, which even in its friendly blue form "looks industrial, like Janitor in a Drum," says Professor Postrel."
Ouch
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