Quoting Dave Winer
The Internet destabilizes every hierarchy it contacts. It erases every barrier to entry. The only way to win is to point off-site, in every way you can think of. Win by offering better value, not by locking users in. People will become instant refugees to escape your clutches. Think you’re immune? Think again.
It’s about the Net. And the Net is us. It’s all outside, not inside.
---Clinton's may have been masters of the medium, pre-net, but not of today’s.
Suspect that you can’t spin the net, there is a lack of central mass
You can spin a top, something with centralized mass, inertia, but not a fog.
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